Fitness Equipment Financing

Fitness Equipment Leasing – Gym & Studio Equipment Financing

Opening a gym, expanding your studio, or upgrading fitness equipment? Equinox Funding provides fast, flexible fitness equipment financing for gym owners, studio operators, personal trainers, and fitness entrepreneurs. From cardio equipment and strength machines to spin bikes and functional training gear—get the equipment you need to attract members, deliver results, and grow your fitness business without large upfront costs or traditional bank loan requirements.


The fitness industry is booming, but launching or expanding a fitness facility requires substantial capital investment in equipment. Whether you’re opening a boutique studio, building out a 24-hour gym, launching a CrossFit box, or adding new equipment to an established facility—equipment financing enables you to acquire the machines, weights, and training tools your members expect without massive cash outlays, traditional bank loans, or depleting working capital needed for marketing, payroll, and operations. Equipment financing has become the preferred funding solution for gym owners and fitness entrepreneurs who can’t qualify for traditional bank loans or don’t want to tie up capital in outright equipment purchases. Rather than paying $50,000 to $500,000+ upfront or navigating complex bank approval processes, financing provides manageable monthly payments while you build membership and generate revenue—plus powerful tax advantages through Section 179 deductions that, thanks to the One Big Beautiful Bill Act, are now more valuable than ever. Equinox Funding specializes in fitness equipment financing with deep understanding of membership-based business models, seasonal fluctuations, member retention challenges, and the unique cash flow patterns fitness businesses experience. We provide financing solutions for gyms, studios, trainers, and fitness facilities of all types and sizes—especially those who can’t qualify for traditional bank loans or need to preserve working capital for business operations.

Apply Now – Equipment Financing for Fitness Businesses


Table of Contents

  1. Why Equipment Financing Is Our Primary Product
  2. Fitness Equipment We Finance
  3. How Fitness Equipment Financing Works
  4. Rates, Terms & Financing Amounts
  5. Financing by Gym & Studio Type
  6. Qualification Requirements
  7. Can’t Get a Bank Loan?
  8. Tax Benefits – Section 179 & Bonus Depreciation
  9. Frequently Asked Questions

Why Equipment Financing Is Our Primary Product for Fitness Businesses

At Equinox Funding, equipment financing isn’t just one option among many—it’s what we specialize in, and it’s the solution we recommend to the overwhelming majority of gym owners and fitness entrepreneurs we work with. Here’s why. Traditional bank loans were designed for established businesses with years of operating history, strong credit scores, and significant cash reserves for down payments. The fitness industry is full of qualified, passionate entrepreneurs who don’t fit that narrow profile—and who get turned away by banks not because their business idea is flawed, but because the bank’s criteria don’t account for how fitness businesses actually work. Equipment financing solves this problem at every level. Because the equipment itself serves as collateral, approval doesn’t hinge on how many years you’ve been in business or whether you have a perfect credit score. A certified personal trainer opening her first studio qualifies. A gym owner with a 630 credit score qualifies. An entrepreneur opening a boutique cycling studio with no business history qualifies—because we underwrite based on the equipment, your experience in the fitness industry, and your ability to make monthly payments that align with what your membership revenue can realistically support. Beyond accessibility, financing is simply the smarter financial move for most fitness businesses. When you preserve $40,000-$100,000 in working capital by choosing a low-down-payment financing structure instead of paying cash, that money goes to work—funding the marketing campaigns that fill your facility with paying members, covering payroll during the critical ramp-up period, and giving you operational breathing room when seasonal slowdowns hit. The gym that opens with great equipment and a $5,000 bank balance will struggle. The gym that opens with good equipment and $60,000 in reserves for aggressive member acquisition will grow. Then there’s the tax dimension—and thanks to the One Big Beautiful Bill Act, it has never been more powerful. Section 179 now allows you to deduct up to $2,560,000 in equipment value in the first year, and 100% bonus depreciation has been permanently restored with no phase-down schedule. That means a $200,000 gym buildout can generate $60,000-$84,000 in tax savings depending on your bracket, while your actual out-of-pocket cost is $0-$20,000 down and manageable monthly payments. No outright purchase gives you that combination. We work with startup gyms, established fitness centers, boutique studios, CrossFit boxes, franchise locations, and personal training studios. We work with first-time owners and experienced operators. We work with strong credit and challenged credit. If you’re building a fitness business and need equipment, financing is the path we’ll walk you through—because it’s the path that works.

See If You Qualify – No Bank Loan Required


Fitness Equipment We Finance

Equinox Funding finances all types of commercial fitness equipment for gyms, studios, training facilities, and wellness centers. From complete facility buildouts to single equipment purchases—we provide flexible financing solutions tailored to your fitness business needs.

Cardio Equipment – Core Gym Essentials

Commercial cardio equipment financing for the machines every fitness facility needs: Treadmills:

  • Commercial Treadmills: Heavy-duty units for high-volume gym use (Life Fitness, Precor, Matrix, Cybex, StairMaster)
  • Light Commercial: Mid-tier machines for boutique studios and smaller facilities
  • Curved Treadmills: Non-motorized, self-powered for performance training
  • Group Training Treadmills: Specialized units for treadmill-focused classes

Ellipticals & Cross Trainers:

  • Commercial Ellipticals: Low-impact cardio for all fitness levels
  • AMT Machines: Adaptive motion trainers with adjustable stride
  • Arc Trainers: Cybex arc trainers for joint-friendly cardio

Exercise Bikes:

  • Upright Bikes: Traditional stationary bikes for general cardio
  • Recumbent Bikes: Seated bikes with back support
  • Spin Bikes/Indoor Cycles: High-performance bikes for cycling studios and group classes (Peloton, Schwinn, Keiser, Stages, Star Trac)
  • Air Bikes/Assault Bikes: Fan-resistance bikes for HIIT training

Rowing Machines:

  • Concept2 Rowers: Industry-standard rowing machines
  • Water Rowers: Water-resistance rowers for unique feel
  • Magnetic Rowers: Quiet, smooth resistance options

StairMasters & Climbers:

  • StairMaster Steppers: Rotating stair climbers
  • VersaClimbers: Full-body vertical climbing machines
  • Step Mills: Revolving staircase machines

Major Cardio Brands Financed: Life Fitness, Precor, Matrix, Cybex, StairMaster, Peloton, Schwinn, Keiser, Stages, Star Trac, Concept2, TRUE Fitness, Spirit Fitness, Octane Fitness

Strength Equipment – Build Muscle & Results

Strength equipment financing for comprehensive resistance training: Selectorized Weight Machines:

  • Full Strength Circuits: Complete lines of pin-loaded machines (chest press, lat pulldown, leg press, shoulder press, etc.)
  • Single Stations: Individual machines for targeted muscle groups
  • Dual Function Machines: Multi-exercise stations maximizing space efficiency

Free Weights:

  • Dumbbells: Complete sets from 5-100+ lbs (rubber hex, urethane, iron)
  • Barbells: Olympic bars, specialty bars (EZ curl, trap bar, safety squat)
  • Weight Plates: Olympic plates, bumper plates, calibrated plates
  • Dumbbell Racks: Storage solutions for organized weight rooms

Power Racks & Squat Stands:

  • Power Racks: Full cage systems with pull-up bars and safety catches
  • Half Racks: Space-saving squat racks
  • Multi-Station Racks: Combination racks with multiple training positions
  • Smith Machines: Guided barbell systems for safer solo training

Cable Machines:

  • Functional Trainers: Dual adjustable cable systems
  • Cable Crossover Machines: Multi-height cable stations
  • Single Cable Stations: Space-efficient cable training

Major Strength Brands Financed: Hammer Strength, Life Fitness, Matrix, Cybex, Precor, Rogue Fitness, Sorinex, Eleiko, Watson, Hoist, Body-Solid

Functional Training Equipment

Functional training equipment financing for modern workout methodologies:

  • TRX Suspension Trainers: Bodyweight resistance training systems
  • Battle Ropes: Heavy ropes for cardio and strength conditioning
  • Kettlebells: Complete sets from 5-100+ lbs
  • Medicine Balls: Wall balls, slam balls, soft med balls
  • Plyo Boxes: Jump boxes in various heights
  • Sleds & Prowlers: Weighted push/pull sleds for conditioning
  • Resistance Bands: Loop bands, therapy bands, power bands
  • Agility Equipment: Cones, ladders, hurdles, speed chutes

Group Fitness & Studio Equipment

Group fitness equipment financing for class-based training: Cycling Studios:

  • Indoor Cycle Packages: 20-50 bike studio buildouts
  • Premium Bikes: Peloton, Schwinn, Keiser, Stages with power meters
  • Audio Systems: Professional sound systems for cycling studios
  • Lighting: Mood lighting and effects for immersive classes

Yoga & Pilates Studios:

  • Yoga Mats: Commercial-grade mats in bulk quantities
  • Pilates Reformers: Complete reformer packages for Pilates studios
  • Pilates Chairs & Barrels: Specialized Pilates apparatus

Boxing & Martial Arts Studios:

  • Heavy Bags: Hanging bags, freestanding bags, aqua bags
  • Speed Bags: Wall-mounted speed bag platforms
  • Boxing Rings: Competition and training rings
  • MMA Mats: Tatami and crash mats

Barre & Dance Studios:

  • Ballet Barres: Wall-mounted and freestanding barres
  • Mirrors: Full-length studio mirror installations
  • Flooring: Sprung floors and dance surfaces

Recovery & Wellness Equipment

Recovery equipment financing for member wellness:

  • Infrared Saunas: Single and multi-person saunas
  • Cryotherapy Chambers: Whole-body cryo units
  • Red Light Therapy: Photobiomodulation panels
  • Compression Boots: NormaTec recovery systems
  • Stretch Equipment: StretchLab equipment, stretch tables

Technology & Connected Equipment

Fitness technology financing for modern facilities:

  • Virtual Training Systems: Les Mills Virtual, Peloton Commercial
  • Heart Rate Monitoring: MyZone, Polar, group training systems
  • Body Composition Analyzers: InBody scanners, DEXA machines
  • Access Control: Member check-in systems, biometric scanners

Complete Facility Buildouts

Finance entire gym or studio packages:

  • Full Gym Packages: Complete equipment for 1,000-10,000 sq ft facilities
  • Boutique Studio Packages: Turnkey equipment for specialized studios
  • CrossFit Box Packages: Complete functional fitness facility buildouts
  • Hotel/Apartment Gym Packages: Compact commercial equipment solutions

👉 See All Equipment Financing Options


How Fitness Equipment Financing Works

Equipment financing is the most practical funding solution for gym owners and fitness entrepreneurs—especially those who can’t qualify for traditional bank loans or want to preserve working capital for operations. Unlike conventional loans requiring extensive credit history, collateral, and lengthy bank approval processes, equipment financing uses the equipment itself as security, making approval easier and faster.

Why Gym Owners Choose Equipment Financing

Easier Approval: Financing approval is based primarily on equipment value rather than perfect credit scores or years in business. This makes it accessible to startup gyms, first-time owners, and entrepreneurs who wouldn’t qualify for bank loans. Lower Upfront Costs: Equipment financing typically requires 0-10% down compared to 20-30% for traditional bank loans. Preserve your cash for marketing, rent deposits, and operating expenses during your critical startup phase. Predictable Monthly Payments: Fixed monthly payments make budgeting simple and align with your membership revenue. No surprise costs or balloon payments. Powerful Tax Deductions: Monthly payments are fully tax-deductible as business expenses. Plus, thanks to the One Big Beautiful Bill Act, you can now deduct up to $2,560,000 in equipment value in year one with Section 179, and 100% bonus depreciation has been permanently restored — meaning most gym owners can write off their entire equipment cost in the year they finance it. Upgrade Flexibility: At term end, upgrade to newer equipment, purchase at fair market value, or return equipment and finance new. Perfect for cardio equipment that benefits from regular replacement. Preserve Working Capital: Keep cash in your business for payroll, marketing, rent, and member acquisition instead of tying up $100,000+ in outright equipment purchases.

Equipment Financing vs. Traditional Bank Loans

Factor Equipment Financing Traditional Bank Loans
Approval Speed ✅ 24-48 hours typical ❌ 30-90 days (or longer)
Startup Qualification ✅ First-time owners welcome ❌ Requires 2-5 years business history
Credit Requirements ✅ Flexible (600s can qualify) ❌ Strict (720+ preferred)
Down Payment ✅ 0-10% typical ❌ 20-30% required
Documentation ✅ Minimal paperwork ❌ Extensive financials required
Working Capital Impact ✅ Preserves cash for operations ❌ Requires large cash outlay
Section 179 Deduction ✅ Up to $2,560,000 in 2026 ✅ Up to $2,560,000 in 2026
Bonus Depreciation ✅ 100% permanent (OBBBA) ✅ 100% permanent (OBBBA)
Monthly Payment Deduction ✅ 100% deductible as business expense ✅ Interest only deductible
Equipment Upgrades ✅ Easy upgrade at term end ❌ Stuck with equipment (or must sell)
Seasonal Revenue Patterns ✅ Lenders understand fitness seasonality ❌ Banks penalize seasonal fluctuations

The Equipment Financing Process

Step 1: Determine Equipment Needs — Identify equipment requirements based on your facility type, target market, and member expectations. Consider complete packages vs. phased acquisition as membership grows. Step 2: Get Equipment Quotes — Obtain quotes from commercial fitness equipment dealers. Many offer package pricing for complete facility buildouts. Specific quotes speed financing approval significantly. Step 3: Apply for Equipment Financing — Complete a simple application with basic business information and equipment details. Unlike bank loans requiring extensive documentation, our applications are streamlined—even for startups. Step 4: Review Your Proposal — Receive financing proposals tailored to your qualifications, equipment selection, and budget. Compare monthly payments, terms, end-of-term options, and total costs. Step 5: Sign & Fund — Select your preferred option and sign electronically. Most approvals happen within 24-48 hours. Step 6: Equipment Delivered & Ready — We pay the equipment dealer directly. Equipment is delivered, installed, and ready for member use while you make affordable monthly payments.

Own-at-End Option

With our $1 buyout program, you get the best of both worlds:

  • Start with low monthly payments
  • Build business credit and membership revenue simultaneously
  • Take full Section 179 deduction (up to $2,560,000 in 2026) plus 100% bonus depreciation
  • Own the equipment outright at term end for $1

This is the most popular option for gym owners who want eventual ownership but need accessible monthly payments during startup.

Get Your Equipment Financing Quote


Rates, Terms & Financing Amounts

Typical Financing Amounts by Facility Type

  • Personal Training Studio: $15,000 – $75,000
  • Boutique Studio (Cycling, Yoga, Boxing): $50,000 – $200,000
  • Small Gym (2,000-4,000 sq ft): $100,000 – $300,000
  • Mid-Size Gym (4,000-8,000 sq ft): $300,000 – $600,000
  • Large Gym (8,000+ sq ft): $600,000 – $1,500,000+

Typical Terms

  • Short-term (2-3 years): Technology equipment, specialized machines, used equipment
  • Medium-term (3-5 years): Standard for most commercial fitness equipment
  • Long-term (5-7 years): Complete facility buildouts, new commercial equipment

Interest Rates

Equipment financing rates typically range from 7% to 25% APR depending on personal and business credit, fitness industry experience, down payment amount, equipment brand and type, and membership revenue projections.

Down Payment Requirements

  • 0% Down: Available for strong credit (700+), established fitness businesses, franchise locations
  • 10-20% Down: Standard for most fitness equipment financing
  • 20-30% Down: Required for challenged credit, startups, or older used equipment

Check Your Rate Today


Financing by Gym & Studio Type

Traditional Gyms & Fitness Centers

Equipment Needs: Comprehensive cardio selection, complete strength circuit, free weights, functional training area Typical Investment: $300,000 – $1,000,000+ Revenue Model: Monthly memberships ($20-$100/month), personal training, group classes Financing Advantage: Large equipment packages qualify for best terms. Zero-down programs available for established operators.

Boutique Fitness Studios

Cycling Studios (SoulCycle, CycleBar model):

  • 20-50 premium spin bikes + sound system + lighting ($50,000-$150,000)
  • Revenue: $30-35 per class per rider
  • Financing advantage: Zero to low down payment, payments aligned with per-class revenue

Yoga & Pilates Studios:

  • Mats, props, reformers, mirrors, flooring ($20,000-$100,000)
  • Financing advantage: Low monthly payments during membership ramp-up

Boxing & Kickboxing Studios:

  • Heavy bags, speed bags, boxing ring, floor mats ($30,000-$100,000)
  • Financing advantage: Equipment-based approval—boxing certifications count

CrossFit Boxes & Functional Training Facilities

Equipment Needs: Barbells, bumper plates, pull-up rigs, rowing machines, assault bikes, plyo boxes, kettlebells Typical Investment: $75,000 – $200,000 Financing Advantage: Durable equipment with long useful life qualifies for longer terms and lower monthly payments

Personal Training Studios

Equipment Needs: Functional training equipment, TRX, kettlebells, dumbbells, 1-2 cardio pieces Typical Investment: $15,000 – $75,000 Financing Advantage: Personal training certifications (NASM, ACE, ACSM) support approval even without business history

Franchise Locations

Common Franchises: Anytime Fitness, Planet Fitness, Orangetheory, F45, Pure Barre, Club Pilates Typical Investment: $250,000 – $1,000,000+ Financing Advantage: Proven business model and franchise support improve approval odds significantly.

Corporate & Hotel Fitness Centers

Equipment Needs: Compact, commercial-grade equipment for limited space Typical Investment: $30,000 – $150,000 Financing Advantage: Operating structure keeps equipment off the balance sheet for corporate accounting purposes


Qualification Requirements

For Established Gym Owners (2+ Years in Business)

Established fitness businesses with documented revenue typically qualify for the best rates and longest terms. Requirements include a completed application, last two years of business tax returns, equipment quotes or invoices, and proof of business location. Down payments of 0-10% are common for operators with strong financials and credit scores of 650+.

For Newer Fitness Businesses (6-24 Months)

Gyms and studios in their first two years can qualify based on membership revenue trajectory, personal credit history, and industry experience. Lenders evaluate what your revenue will look like at month 18, not just today. Some additional documentation may be required, including a business plan and membership projections.

For Startup Gyms and First-Time Owners

This is where equipment financing truly separates itself from bank loans. First-time gym owners and personal trainers opening their first studio qualify based on fitness industry certifications (NASM, ACE, ACSM, CrossFit Level 1/2), personal credit history, realistic business plan and membership projections, and equipment collateral value. A 10-20% down payment often helps strengthen the application. Many first-time owners declined by banks are approved within 48 hours.

Credit Score Guidelines

  • 700+: Best rates, zero-down programs available
  • 660-700: Standard programs, competitive rates
  • 620-660: Approval possible, modest down payment may be required
  • Below 620: Approval possible with larger down payment and strong industry experience

Documentation Typically Required

  • Completed equipment financing application
  • Personal and business tax returns (if applicable)
  • Equipment quotes or invoices
  • Business plan with membership projections (startups)
  • Lease agreement or proof of location
  • Fitness certifications or credentials (helpful for first-time owners)

Check Your Qualification


Can’t Get a Bank Loan for Your Gym Equipment? Here’s Why Equipment Financing Works

Traditional banks turn down fitness businesses constantly—and it’s rarely because the business itself is a bad idea. Banks apply rigid underwriting criteria that simply don’t fit how fitness businesses operate. If any of these situations sound familiar, equipment financing was built for you.

You’re Opening Your First Gym or Studio

Banks require two to five years of business operating history before they’ll even consider a loan. That means every first-time gym owner, every personal trainer launching a studio, and every fitness entrepreneur starting fresh gets automatically disqualified—not because they’re a bad risk, but because they don’t have years of tax returns to show. Equipment financing flips this logic. Because the equipment itself serves as collateral, your approval is based on what you’re buying and your personal creditworthiness—not how many years you’ve been in business. Personal trainers with strong certifications and reasonable credit qualify every day for equipment financing that banks would never approve.

Your Credit Score Isn’t Perfect

Banks want 720+ credit scores for business equipment loans. Gym owners with scores in the 600-680 range—even those with solid income and fitness industry experience—get declined automatically. Equipment financing lenders evaluate your full picture: credit history, industry experience, down payment, and the value of the equipment being financed. Scores in the low-to-mid 600s regularly qualify. We’ve helped gym owners with challenged credit get approved within 48 hours when banks turned them away.

You Don’t Have 20-30% Down

A $200,000 gym buildout requires $40,000-$60,000 down at a bank. Equipment financing typically requires 0-10% down. For a $200,000 buildout, that’s $0-$20,000 instead of $40,000-$60,000. That difference—$20,000 to $60,000 in preserved working capital—could fund six months of marketing, cover payroll during your ramp-up period, or give you financial breathing room while membership grows.

Your Revenue Is Too New or Too Seasonal

Banks want consistent, documented revenue history. Fitness businesses have membership ramp-up periods and predictable seasonal swings—January is packed, August is slower, December trails off. Equipment financing lenders who specialize in fitness understand trajectory and realistic capacity, not just today’s bank statement.

You’ve Been Declined Multiple Times Already

A bank decline does not disqualify you from equipment financing. Equipment financing operates through a completely different approval process. Many Equinox Funding clients were declined by their bank, their credit union, and an SBA lender before being approved for equipment financing within 48 hours.

You Want to Preserve Cash for Marketing and Operations

Even gym owners who could qualify for a bank loan often choose equipment financing—because spending $100,000+ upfront leaves nothing for member acquisition. A gym with great equipment and no marketing budget will struggle. Equipment financing lets you redirect cash into the marketing and community-building that fill your facility with paying members.

Get Approved for Equipment Financing – No Bank Required


Tax Benefits for Fitness Businesses – Section 179 & 100% Bonus Depreciation (OBBBA 2026)

Here’s where equipment financing becomes exceptionally powerful: the One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025, fundamentally changed the tax landscape for business equipment. Most gym owners financing equipment in 2026 can deduct the entire cost in year one — not just a portion, but the full amount — while making affordable monthly payments.

What the OBBBA Changed for Gym Owners

Two major changes affect every gym owner financing equipment in 2026: 1. Section 179 Limit Nearly Doubled The annual Section 179 deduction limit increased from $1,250,000 to $2,560,000 for 2026 (inflation-adjusted from the $2,500,000 statutory limit set by OBBBA). The phase-out threshold increased from $3,130,000 to $4,090,000. For virtually every independent gym owner and fitness entrepreneur, this means the entire cost of your equipment package can be deducted in year one. 2. Bonus Depreciation Permanently Restored to 100% Before OBBBA, bonus depreciation was on a painful phase-down: 40% in 2025, scheduled to drop to 20% in 2026 and 0% in 2027. OBBBA permanently restored 100% bonus depreciation for qualified property acquired after January 19, 2025. There is no phase-down schedule anymore. Equipment financed in 2026 qualifies for 100% first-year bonus depreciation — and this rate is now permanent, not a temporary incentive. 2026 Section 179 & Bonus Depreciation Summary:

  • Section 179 Maximum Deduction: $2,560,000 (up from $1,250,000)
  • Section 179 Phase-Out Threshold: $4,090,000 (up from $3,130,000)
  • Bonus Depreciation Rate: 100% — permanent, no phase-down
  • Qualifying Equipment: Treadmills, strength machines, bikes, reformers, boxing equipment — virtually all commercial fitness equipment qualifies
  • Applies to Financed Equipment: Yes — you do not need to pay cash to take these deductions

Real-World Tax Savings Examples — Updated for OBBBA 2026

Example 1: Boutique Cycling Studio (Startup Owner) Sarah is opening a 30-bike cycling studio in Denver. She’s a certified cycling instructor with 8 years of experience but no business ownership history — every bank declined her. She financed through Equinox Funding.

  • Equipment financed: 30 Keiser M3i spin bikes + professional sound system + studio lighting = $95,000
  • Down payment: $9,500 (10%)
  • Term: 60 months (5 years)
  • Monthly payment: $1,890/month
  • Year 1 total payments: $22,680
  • Section 179 deduction: Full $95,000 in year one (well under $2,560,000 limit)
  • Bonus depreciation: 100% on any remaining basis — full deduction covered by Section 179 alone
  • Tax bracket: 30% combined federal + state
  • Tax savings from Section 179: $28,500
  • Effective equipment cost after tax savings: $95,000 – $28,500 = $66,500

Sarah couldn’t get a bank loan, but she opened a fully-equipped cycling studio with $9,500 down, monthly payments that fit her class revenue model, and $28,500 effectively coming back through tax savings. The bank rejection was the best thing that happened to her. Example 2: CrossFit Box Expansion (Growth Phase) Marcus has run a CrossFit box for three years and wants to expand his functional training area. His cash flow is solid but he doesn’t want to deplete working capital heading into a slow summer season.

  • Equipment financed: Full CrossFit functional rig + 10 assault bikes + 15 Concept2 rowers + competition bumper plate set = $175,000
  • Down payment: $0 (zero-down, 3 years in business)
  • Term: 60 months (5 years)
  • Monthly payment: $3,480/month
  • Year 1 total payments: $41,760
  • Section 179 deduction: Full $175,000 in year one
  • Bonus depreciation: 100% available on any portion not covered by Section 179 election
  • Tax bracket: 38% combined federal + state
  • Tax savings from Section 179: $66,500
  • Effective equipment cost after tax savings: $175,000 – $66,500 = $108,500

Marcus added $175,000 in premium equipment with no money down, kept his working capital intact for summer marketing, and generated $66,500 in tax savings. His monthly payments of $3,480 are covered by adding fewer than 20 new members. Example 3: Large Gym Facility Buildout (Established Business) Jennifer owns three fitness centers and is building out a fourth location — a 12,000 square foot full-service gym. She’s profitable and facing a large tax bill. Her CPA recommends financing equipment before December 31st to take the full deduction this year.

  • Equipment financed: Complete gym buildout — full cardio floor, strength circuit, free weight area, functional training zone = $480,000
  • Down payment: $0 (established business, strong credit)
  • Term: 84 months (7 years)
  • Monthly payment: $7,650/month
  • Year 1 total payments: $91,800
  • Section 179 deduction: Full $480,000 in year one (under $2,560,000 OBBBA limit)
  • Bonus depreciation: 100% available — entire cost deductible year one through either mechanism
  • Tax bracket: 42% combined federal + state
  • Tax savings from Section 179: $201,600
  • Effective equipment cost after tax savings: $480,000 – $201,600 = $278,400

Jennifer opens her fourth location with no cash down, spreads payments over 7 years at $7,650/month, and generates $201,600 in tax savings — nearly enough to fund location five. Under OBBBA, she could also apply 100% bonus depreciation to achieve the same result even if she maxed Section 179 on other equipment.

Strategic Year-End Equipment Financing

Finance equipment before December 31st, place it in service by year-end, and take the full Section 179 deduction or 100% bonus depreciation on your current-year taxes — while monthly payments start in January. If your gym had a profitable year and you’re facing a significant tax bill, financing equipment before year-end can dramatically reduce your liability while upgrading your facility and spreading the cost over future years.

100% Tax-Deductible Monthly Payments

Beyond Section 179 and bonus depreciation, your monthly financing payments are fully tax-deductible as ordinary business expenses throughout the entire term. Example: $4,000/month = $48,000 annual deduction = $14,400/year in additional tax savings at a 30% rate. Your effective monthly cost after this ongoing deduction drops from $4,000 to approximately $2,800. Always work with a qualified CPA to calculate your exact tax savings, determine optimal use of Section 179 vs. bonus depreciation, and ensure proper documentation. Tax laws are complex — particularly the interaction between Section 179, bonus depreciation, and your business structure — and your specific situation matters.

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Frequently Asked Questions About Fitness Equipment Financing

Why is equipment financing better than a traditional bank loan for gym equipment?

Equipment financing offers several major advantages: easier approval based on equipment value rather than perfect credit or years in business; lower upfront costs with 0-10% down vs. 20-30% at banks; faster approvals in 24-48 hours vs. 30-90 days; preserved working capital for marketing and operations; and 100% tax-deductible monthly payments as business expenses. Combined with the OBBBA’s Section 179 increase to $2,560,000 and permanent 100% bonus depreciation, most gym owners can deduct their entire equipment cost in year one while making affordable monthly payments.


What are the 2026 Section 179 limits for fitness equipment?

The One Big Beautiful Bill Act (OBBBA), signed July 4, 2025, significantly changed Section 179 for 2026. The deduction limit is now $2,560,000 (inflation-adjusted from the $2,500,000 statutory limit), with phase-out beginning at $4,090,000 in total equipment placed in service. Additionally, 100% bonus depreciation has been permanently restored with no phase-down schedule — meaning most gym owners can deduct their entire equipment cost in year one through Section 179, bonus depreciation, or both. This is a dramatic improvement from the previous $1,250,000 limit and the former 40% bonus depreciation rate.


Is bonus depreciation still available in 2026?

Yes — and it’s better than ever. The OBBBA permanently restored 100% bonus depreciation for qualified property acquired after January 19, 2025. The phase-down schedule that was reducing bonus depreciation to 20% in 2026 and 0% in 2027 has been eliminated. Commercial fitness equipment financed in 2026 qualifies for 100% first-year bonus depreciation with no sunset or phase-down. This can be used alongside Section 179 for maximum first-year deductions.


Can I take Section 179 and bonus depreciation on financed fitness equipment?

Yes — and this is the most overlooked tax advantage available to gym owners. Both Section 179 and 100% bonus depreciation apply to financed equipment, not just outright cash purchases. You can finance $200,000 in gym equipment with little or no down payment, take the full $200,000 deduction in year one, and save $60,000-$84,000 in taxes depending on your bracket — all while making manageable monthly payments. Always consult your CPA to determine the optimal combination of Section 179 and bonus depreciation for your specific situation.


Can startup gyms and first-time owners qualify for equipment financing?

Absolutely. Equipment financing is specifically designed for startups and first-time gym owners who can’t qualify for traditional bank loans. Approval is based primarily on equipment value and personal credit rather than years of business history. First-time facility owners and personal trainers opening studios regularly qualify based on fitness certifications (NASM, ACE, ACSM, CrossFit), reasonable credit, and realistic business plans. Many gym owners rejected by banks are approved within 48 hours.


What credit score do I need for fitness equipment financing?

Equipment financing has much more flexible credit requirements than traditional bank loans. While strong credit (700+) secures the best rates, gym owners with scores in the 600s regularly qualify because the equipment itself serves as security. Approval considers multiple factors beyond credit score: industry experience, down payment, equipment value, and business plan quality.


How much down payment is required for fitness equipment financing?

Fitness equipment financing typically requires 0-10% down, compared to 20-30% required by traditional banks. Many gym owners qualify for zero-down programs with reasonable credit and commercial-grade equipment from established brands. For a $200,000 gym buildout, that means $0-$20,000 down instead of $40,000-$60,000 — preserving tens of thousands for marketing, payroll, and operations.


How long does approval take for fitness equipment financing?

Most Equinox Funding applications receive decisions within 24-48 hours. Once approved, funding typically completes within 3-5 business days. This compares dramatically to traditional bank loans which take 30-90 days or longer.


What types of fitness equipment can be financed?

Virtually any commercial fitness equipment qualifies, including cardio equipment (treadmills, ellipticals, bikes, rowers, StairMasters), strength equipment (weight machines, free weights, power racks, cable machines), functional training gear (kettlebells, battle ropes, plyo boxes, sleds), group fitness equipment (spin bikes, Pilates reformers, boxing equipment), recovery equipment (infrared saunas, cryotherapy chambers), and complete facility buildouts from $15,000 to $1,500,000+.


What happens if I’ve already been declined by a bank?

A bank decline does not prevent you from qualifying for equipment financing. Equipment financing operates through a completely different approval process focused on equipment value and personal credit rather than years of business history. Multiple bank rejections don’t carry over. Many Equinox Funding clients were declined by multiple banks before being approved within 48 hours.


Can I finance used fitness equipment?

Yes. Both new and used commercial fitness equipment can be financed. Well-maintained commercial equipment from major brands — Life Fitness, Precor, Matrix, Cybex — qualifies even when used. Used equipment financing still qualifies for Section 179 and 100% bonus depreciation deductions.


How does equipment financing work for fitness franchise locations?

Equipment financing is extremely common for franchise fitness locations including Orangetheory, F45, Pure Barre, Club Pilates, Anytime Fitness, and Planet Fitness. Proven business models and franchise support letters improve approval odds significantly. Many franchisees who couldn’t afford equipment outright successfully open locations through equipment financing.

Apply for Fitness Equipment Financing


Ready to Finance Your Fitness Equipment & Save on Taxes?

Whether you’re opening a boutique studio, building out a complete gym, upgrading aging equipment, or launching a franchise location — Equinox Funding provides equipment financing solutions gym owners and fitness entrepreneurs need to get the equipment they want without bank loan hassles, while maximizing tax savings through Section 179 and 100% bonus depreciation under the OBBBA.

  • Fast approvals (24-48 hours typical)
  • Flexible terms (2-7 years) aligned with equipment life and membership growth
  • Minimal down payments (0-10%) vs. 20-30% for bank loans
  • No bank loan required — works for startups, first-time owners, and challenged credit
  • Section 179 up to $2,560,000 + 100% bonus depreciation — deduct your entire equipment cost in year one
  • 100% tax-deductible monthly payments as business expenses
  • $1 buyout option for eventual equipment ownership
  • Support for all facility types — gyms, studios, CrossFit boxes, franchises, personal training studios

Apply Now for Equipment Financing

Questions about financing or Section 179 tax savings?
Call us: (877) 940-1607 | Email: info@equinox-funding.com


Related Fitness & Equipment Financing Resources

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Industry Financing Pages:

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